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詳細資料ISBN：9781259094972 叢書系列：行銷管理 規格：平裝 / 504頁 / 普通級/ 單色印刷 / 2版 出版地：台灣 內容簡介 MARKETING MANAGEMENT 2E CONSISTS OF SIX MAJOR PARTS, REFLECTIVE OF THE LOGICAL SEQUENCE OF BUILDING BLOCKS FOR THE COURSE: PART ONE - HELPS STUDENTS GAIN AN UNDERSTANDING OF THE DYNAMICS OF THE FIELD AND THE IMPORTANCE OF STUDYING MARKETING TO FUTURE SUCCESS AS A MANAGER; PART TWO - FOCUSES ON EFFECTIVE MANAGEMENT OF INFORMATION TO BETTER UNDERSTAND CUSTOMERS; PART THREE - PRESENTS A COHERENT AND COMPREHENSIVE DRILL; PART FOUR - INCLUDES PRICING DECISION MAKING FOLLOWED BY AN INTEGRATIVE APPROACH TO THE MULTITUDE OF MODES AT A MANAGER'S DISPOSAL TODAY; PART FIVE - ENCOMPASSES COMMUNICATION AND THE RISE OF SOCIAL MEDIA, INCLUDING THE ARRAY OF NEW-AGE AND TRADITIONAL MARKETING COMMUNICATION VEHICLES AVAILABLE TO MANAGERS; AND PART SIX - PRESENTS THE GLOBAL MARKETPLACE ISSUES AND FOCUSES ON COMPREHENSIVE APPROACHES TO SELECTING AND EXECUTING MARKETING METRICS FOR DECISION MAKING. |
| 搜尋參考資料: 1.企業導入顧客關係管理 (CRM) 決策之研究 sbrsign.management.org.tw/paper6/master/09/09.htmTranslate this page 論文摘要. 過去學者對於 crm 的研究僅止於針對影響企業導入＆系統與否之決策進行研究，本研究則針對響導入過程的相關因素 ... www.hwatai.com.tw/index.aspx?kind=A010000Translate this page 本書寫作目的，在提供一本「平實」而且「好教、好學、好懂」的貨幣銀行學課程教本，具有以下特色： 一、涵蓋貨幣銀行學 ... www.shinlou.com.tw/index.aspTranslate this page 歡迎加入｢稅務法規理論與應用｣粉絲團 千呼萬喚始出來，稅務法規 6s 上市喽!! www.shinlou.com.tw/book/booklist.aspTranslate this page 歡迎加入｢稅務法規理論與應用｣粉絲團 千呼萬喚始出來，稅務法規 6s 上市喽!! 1. NEW! Updated statistics. Change continues to be very rapid in the developing world. Throughout the text, data and sta.....more Marketing Management(2版) |
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